Microsoft Ads is an online advertising platform that allows businesses to display their ads on Microsoft's search engine, Bing, as well as on partner sites and apps, reaching a wide audience across various devices.
With a 12.6% global market share in search engines, Bing offers access to a sizable audience, including higher demographics and business owners.
Microsoft Ads can be a cost-effective choice as competition is lower compared to Google Ads, resulting in lower cost-per-clicks (CPCs) and higher click-through rates (CTR), driving valuable traffic and sales to your website.
Increase visibility to your target audience across multiple platforms.
Microsoft Ads offer great benefits for businesses across all industries, with extensive reach on Microsoft-powered search engines. Opting for paid search management can drive leads, phone calls, appointments, visits, and purchases. By incorporating Microsoft Ads into your marketing strategy, you can effectively target customers interested in your products or services using relevant keywords.
Experts in our field
Our Microsoft Ads specialists are ready to drive digital growth for your business. With a results-driven strategy tailored to your needs, we optimise existing ads creating a new strategy to stay ahead of your competitors and achieve the best performance.
We create and bid on specific keywords relevant to your products or services, so that your ads appear when users search for those keywords on Microsoft’s advertising network, including Bing search and partner websites.
This includes tasks like selecting keywords, setting bid amounts, crafting ad copy, and analysing performance metrics to ensure your campaigns effectively reach your target audience and achieve your advertising goals.
We set up tailored advertising campaigns on Microsoft’s platforms designed to meet the unique goals and objectives of your brand. This process includes keyword research, ad copywriting, bid management, and configuration of targeting parameters to maximise your online visibility and return on investment.
Ad extensions are additional pieces of information or call-to-action buttons that we can add to your search ads to provide users with more relevant details and encourage them to take specific actions, such as calling your business or visiting your website.
We strategically select and segment specific user groups based on demographics, behaviours, interests, and other criteria, with the aim of delivering tailored advertising messages to the most relevant and potentially profitable audiences.
This entails the continual monitoring and adjustment of keyword bid amounts to ensure that your ads achieve their advertising goals while maintaining cost-efficiency.
We monitor metrics to track specific actions that users take after interacting with your ads. We do this to assess the effectiveness of advertising campaigns, optimise ad spend, and demonstrate return on investment for our clients.
Our reporting and analytics service provides you with in-depth insights into your Microsoft Ads campaigns. We track key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to help you make data-driven decisions and continuously optimise your advertising strategy.
Negative keywords are an essential part of our keyword-based advertising strategy. We identify and exclude irrelevant or low-performing keywords from your campaigns, ensuring that your ads are not displayed to users whose search queries are unlikely to convert into valuable actions, ultimately improving your ad efficiency.
With automated rules, we implement custom automation settings to streamline campaign management. These rules automatically adjust bid amounts, pause underperforming ads, or schedule campaign actions based on predefined criteria, saving you time and ensuring your campaigns run efficiently.
Ad scheduling allows us to strategically display your ads during specific times and days of the week when your target audience is most active. This feature ensures your budget is optimised by focusing your ad spend when it’s most likely to yield the best results.
Our competitor analysis involves monitoring and analysing the advertising strategies of your competitors on Microsoft Ads. By understanding their tactics, we can fine-tune your campaigns to gain a competitive edge, adapt to market changes, and maximise your ad visibility.
We prioritise ad quality and relevance to enhance your campaign performance. Our team ensures that your ad copy, keywords, and landing pages are aligned with your target audience’s needs and preferences, improving ad positioning and click-through rates.
Geographic targeting enables us to narrow down your ad’s reach to specific locations, such as cities, regions, or countries. This precision ensures your ads are displayed to users in areas most likely to convert, effectively optimising your advertising budget.
We customise your ad delivery based on device targeting, allowing us to reach users on desktops, tablets, and mobile devices. By tailoring your ad experience to different platforms, we maximise your ad’s impact and reach across all device types.
Our shopping campaigns services focus on creating and managing product listings for e-commerce businesses. We optimise your product data, set up shopping ads, and monitor performance to drive online sales and improve your ROI in Microsoft Ads’ shopping platform.