eBay advertising is a powerful tool for listing searchable products on eBay, enabling business growth through Paid Search optimization, targeting a vast audience of over 180 million users, and building brand visibility, traffic, and revenue, with transactions taking place on your business's website.
What are the Benefits of eBay Ads?
One of the key advantages of eBay advertising is that transactions take place on the your website, providing a seamless and familiar shopping experience for customers. This allows you to maintain control over the customer journey and sales process while benefiting from the vast exposure and user base that eBay offers. By utilising eBay advertising, you can effectively tap into a massive online marketplace, expand your reach, and drive growth.
Why eBay Ads?
eBay ads are a valuable for sellers to enhance visibility, drive traffic, and boost sales. By using eBay ads, your listings can appear higher in search results, attracting potential buyers and increasing conversion rates through targeted audience reach based on search history, interests, and demographics.
What is included?
Our campaign strategy and planning services for eBay Ads involve crafting a comprehensive advertising strategy that aligns with your business objectives on eBay’s platform. We develop a roadmap for campaign execution, identifying target audiences, product categories, and promotional goals.
We conduct in-depth keyword research to identify the most relevant and high-performing keywords for your eBay ads. Through ongoing optimisation, we ensure that your listings are optimised to maximise visibility and conversions.
Our ad creation and optimisation services focus on crafting compelling ad content, including titles, descriptions, and images. We continually optimise your eBay ad creatives to improve click-through rates and conversions.
We manage your promoted listings on eBay, strategically selecting which products to promote and optimising their visibility in search results. This service aims to increase product exposure and sales.
Our budget management services ensure efficient allocation of your advertising budget on eBay. We set and adjust budgets based on performance data to maximise your ROI within your specified budget constraints.
Ad scheduling involves determining the optimal times and days to display your eBay ads to target audiences. We create schedules to align with peak user activity, improving ad performance.
We employ audience targeting strategies to reach specific customer segments on eBay. By considering demographics, behaviours, and interests, we tailor your ad campaigns to engage the most relevant and potentially profitable audiences.
Our reporting and analytics services provide you with regular updates on key performance metrics such as click-through rate, conversion rate, and sales. We use data-driven insights to refine your eBay advertising strategy.
We conduct thorough competitor analysis to assess the strategies of your eBay competitors. This analysis informs our approach, helping us identify opportunities to outperform competitors and adapt your campaigns accordingly.
We optimise your eBay product listings to enhance their visibility and attractiveness to potential buyers. This includes optimising titles, product descriptions, and images to improve your ads.
We ensure your eBay ads comply with eBay’s advertising policies and guidelines. We manage ad compliance and policy adherence to prevent disruptions in your advertising campaigns.
Our seasonal and promotional campaigns service involves creating and managing campaigns tailored to specific seasons or promotional events. We optimise your listings and ads to capitalise on peak shopping periods.
Through testing and experimentation, we continuously explore new ad strategies and variations to improve your eBay ad performance. We use data-driven insights to refine your advertising approach.