Axminster Tools have trusted Colewood with the management of their Google ads account for five years, generating an extra 42.79% in revenue with a 15% reduction in cost.
We cut spend by 15%
Our Approach
Axminster Tools have trusted Colewood with the management of their Google ads account for five years. It is easy to see why! Our main Goal was to improve the efficiency of the Google ads account and then to drive continuous yearly growth for the client. In the first year Colewood managed to reduce spend by 3.64%, increase conversion rate by 22.07%, conversions by 30.70% and revenue by 31.80%. Fast forward to 2022 we have generated an extra 42.79% in revenue with a 15% reduction in cost compare to before we first started work with Axminster.
Axminster Tools have trusted Colewood with the management of their Google ads account for five years. It is easy to see why! Our main Goal was to improve the efficiency of the Google ads account and then to drive continuous yearly growth for the client. In the first year Colewood managed to reduce spend by 3.64%, increase conversion rate by 22.07%, conversions by 30.70% and revenue by 31.80%. Fast forward to 2022 we have generated an extra 42.79% in revenue with a 15% reduction in cost compare to before we first started work with Axminster.
The Results
2022 vs 2021
Managed Spend
+43%
Conversion Rate
+106.29%
Transactions
+48.73%
Cost per Acquisition (CPA)
+31%
Return on ad Spend (ROAS)
+173%
Revenue
+291%
