For the past decade, SEO has been an essential tool that has helped businesses attract more customers online. It’s important that your business’s SEO strategy follows suit, as SEO is constantly evolving with new and ingenious ways to enhance your website rankings and gather more traffic.
As we begin a new year, here are some tips and trends to watch out for in 2022 that will help your business generate more traffic, build brand awareness and improve your website rankings.
Video content
Having video content in your online space is a great addition when it comes to a positive SEO strategy, you could say videos are the new blog articles. Statistics show that more people prefer to watch a video rather than read text, it allows the audience to connect to your business and establish more of an understanding of what it is that you do.
Video creation is a magnificent asset to have within your SEO strategy, it allows you to engage more customers and expand your brand online.
Useful ways to optimize your video content:
- Include keywords on the video channel name, title and descriptions to help your audience understand what your channel is and what point you’re getting across
Mobile-friendly website with mobile-first indexing
With the majority of people using mobiles compared to laptops, it’s key that your business maintains a mobile-friendly website. With Google introducing mobile-first indexing in 2019, this allows search engines to primarily look at the mobile version of a website when ranking content versus the desktop version. It’s ideal to make sure your website is mobile-friendly by being mobile-first as mobile web traffic accounts for more than half of the global web traffic.
Show authority within your market with longer, better-written content
If you want to see your company rise within your industry market, you are going to need content and a lot of it. Longer articles are known to earn the most organic traffic, this is what you’ll be using to engage your target audience but also an opportunity to introduce your company, establish relationships with your audience and create authority. Longer, better-written content is vital for your SEO strategy as it is more valuable to Google with research showing that it can greatly increase traffic that leads to an increase in future sales.
Here are some useful tips to keep your audience engaged with better content:
- Break up your content into multiple subsections to make your content look tidy and more readable
- Put yourself in your customer’s shoes and write what they want to read
- Make it easier for your audience to share your content (sharing links etc)
- Always include facts and stats to back up your statements
- Using quotes from experts will improve your SEO rankings with Google
If you would like to know more about how we could help with your business, contact us today for more information.
