Rochdale-based online toy retailer, Maqio Toys were struggling with their brand consistency, despite having a strong foothold on the marketing. We were brought on to assist in refining their brand identity.
MAQIO TOYS WERE HAPPY WITH THE FINAL BRANDING AND eager TO IMPLEMENT THEM INTO THEIR COMPANY ETHOS
Our Approach
With most of the fundamental brand assets already existing, we set out to firstly refine the colour palette and fonts used. Guidance on how to use the colours throughout the website, social and email marketing to keep all channels uniform. The end result being a comprehensive 40 page document with all the elements and guidance needed to to keep the brand consistent at a glance.
We were able to create something that was useful for both internal teams within the business as well as external parties such as suppliers and partners who need access to key assets.
With most of the fundamental brand assets already existing, we set out to firstly refine the colour palette and fonts used. Guidance on how to use the colours throughout the website, social and email marketing to keep all channels uniform. The end result being a comprehensive 40 page document with all the elements and guidance needed to to keep the brand consistent at a glance.
We were able to create something that was useful for both internal teams within the business as well as external parties such as suppliers and partners who need access to key assets.
