Thorne had previsouly sent emails out to their customers, but not through an ESP. Our job was to bring their email marketing into the 21st century so they could monitor how well it worked for them.

YOY figures have gone from strength to strength starting from when they team up to work with us

Our Approach

There was no designs to work from so we developed new templates matching their branding and ethos of being a family owned business for over 100 years! We instantly started seeing results after the first send. Their customers are spread across the world and have different interests so the data needed to be segmented as such.

Thorne have a lot to talk about to their customers, so we suggested a newsletter style email that goes out each month talking about all things beekeeping! It’s been a great success for Thorne year after year.

The Results

First 6 months

Email sessions increased by


Email transactions increased by


Email revenue increased by


Lifetime performance

Percentage of total transactions


Percentage of total revenue


Return on investment


I would have no hesitation in recommending them

We have been using Colewood for our email marketing campaigns since August 2016 – I wish we had started much much sooner! I have found Colewood approachable and flexible. They are willing to change things last minute if need be and work completely to our timetable. However, they will also prompt us to provide more information to make sure we are getting the absolute most from the service. We are also given monthly results which are easy to understand – but if there is a question I know they are always on the end of an email or telephone if need be.

Thorne LTD

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