When lockdown hit in 2020, Hugh Rice were forced to close their stores, turning to their ecommerce store to generate sales. Already onboard for PPC and SEO they felt we could bolster web sales with email marketing.
we took tired and inefficient campaigns and injected some Colewood magic to boost performance
Our Approach
We instantly picked up the email marketing after a member of the Hugh Rice team went on maternity leave.
We developed new templates for both fascias, Hugh Rice and Luxe by Hugh Rice. Working with the marketing team we had a calendar of emails and promotions all throughout lockdown and beyond.
Not only did we need to meet style guidelines of Hugh Rice but also external brands such as TUDOR, Breitling and Pandora. Each brand has and continues to be impressed with our campaigns.
The results speak for themselves as seen below;
We instantly picked up the email marketing after a member of the Hugh Rice team went on maternity leave.
We developed new templates for both fascias, Hugh Rice and Luxe by Hugh Rice. Working with the marketing team we had a calendar of emails and promotions all throughout lockdown and beyond.
Not only did we need to meet style guidelines of Hugh Rice but also external brands such as TUDOR, Breitling and Pandora. Each brand has and continues to be impressed with our campaigns.
The results speak for themselves as seen below;
The Results for Hugh Rice & Luxe by Hugh Rice
May ’20 - May ’21 compared to previous year Luxe
Conversion rate increase
+37%
Transaction increase
+300%
Revenue increase
+553%
Return on investment
+312%
May ’20 - May ’21 compared to previous year Hugh Rice
Sessions increase
+384%
Transaction increase
+361%
Revenue increase
+397%
Return on investment
+553%
