Leon from Jasmine Silk had never entertained the idea of email marketing and didn’t have the time or resource to manage it in-house. He asked Colewood to develop new templates and deliver engaging emails to his client base.
We’ve continued to make this channel perform for over 5 years AS the year-on-year figures show
Our Approach
As we had little to improve upon, we used our initiative to create bespoke templates that represented the Jasmine Silk brand customers know and love. Jasmine Silk cater for the hospitality sector so we included information about this in the template to highlight that they work closely with hotels and boutiques.
Even though it was largely un-tapped channel for JS we had doubts as to how it would perform due to the lack of consume-ability of the products on offer. It turns out people love to buy silk bed linen quite a lot and the first 6 months amazed us.
We’ve continued to make this channel perform for over 5 years and the year-on-year figures show this.
As we had little to improve upon, we used our initiative to create bespoke templates that represented the Jasmine Silk brand customers know and love. Jasmine Silk cater for the hospitality sector so we included information about this in the template to highlight that they work closely with hotels and boutiques.
Even though it was largely un-tapped channel for JS we had doubts as to how it would perform due to the lack of consume-ability of the products on offer. It turns out people love to buy silk bed linen quite a lot and the first 6 months amazed us.
We’ve continued to make this channel perform for over 5 years and the year-on-year figures show this.
The Results
First 6 months (email traffic only)
New users increased by
248.88%
Transactions increased by
191.96%
Revenue increased by
218.96%
Lifetime performance
Average YOY transaction increase
42%
Average YOY revenue increase
43%
Email conversion rate
8.24%
Return on investment
1,428.05%
