Technical SEO
Technical SEO involves optimising and improving your business's website from a technical standpoint. Search engines take technical factors into account, so we need to ensure that your website is technically sound.
What is Technical SEO?
Technical SEO helps increase your website's rank by improving the functionality and user experience. This is so that Google can present their users with the most relevant and reliable sources relating to their specific enquiry. By improving the technical aspects of your website, search engines can crawl and understand your website to push it forward to the relevant consumers.
Full technical SEO audits
Our technical SEO specialists offer expertise by creating a thorough technical SEO audit, we identify and address issues that may impact your SEO negatively. Our in-depth approach ensures outstanding organic results by resolving issues others might overlook.
What we look at
In technical SEO, ensuring your website’s crawlability by search engines is paramount. We optimise your site’s structure to remove barriers, enabling higher search engine rankings.
Website speed significantly affects user experience and can determine whether users make a purchase or leave. Search engines also use speed to determine which website to rank. We analyse your site’s speed, identify issues, and solve issues to improve its performance, ensuring a seamless user experience and maximising conversions.
In the mobile-centric landscape, we prioritise making our clients’ websites accessible to mobile users, ensuring a smooth transition to mobile screen. Our focus is on creating a seamless mobile experience, addressing key aspects to provide a positive user experience and reduce bounce rates.
An organised and logical URL structure improves navigation, crawlability, and indexability of your website. Our SEO team addresses URL parameters, redirects, and strategic keyword inclusion, ensuring user-friendly URLs that lead to better search rankings and increased click-through rates.
A well-structured site architecture is easy for users to navigate and lays the foundation for a successful online presence. Our knowledgeable team understands its value in search engines’ eyes, ensuring efficient crawling and effective performance for your website.
Proper canonicalisation is essential to prevent ranking issues caused by duplicate content on your website. It also aids in managing URL indexing, making it easier for users to find what they are looking for.
Our SEO team excels in crafting and maintaining XML sitemaps to enhance your website’s visibility, facilitating smooth navigation for crawlers. As part of our comprehensive technical SEO services, we consistently monitor and update the XML sitemap to adapt to changes in your website’s structure and content.
Providing search engines with context about your website’s content is crucial for SEO. Our team strategically implements schema markup, enriching various pages with important information like product details, reviews, events, and more. This enhances your search presence and attracts more visitors via snippets that display relevant information directly in search results.
Keeping your website secure is vital to create a safe and trustworthy environment for your customers. We pride ourselves in helping our clients protect their website from any potential security threats, keeping you and your customers safe from harm, as well as ensuring you get a ranking boost from Google for being a reliable site in the eyes of your customers.
We focus on website accessibility and user experience. Our UX review optimises layout, design, and functionality, providing accessible content for all users, broadening your target audience and ensuring the customer converts.
Search engine visibility is vital for your business; we conduct thorough website audits to identify any issues hindering crawlability. By addressing duplicate content, broken links, and URL parameter problems, we optimise your website for effective discovery and indexing, ensuring a stronger online presence.
Maqio Toys | SEO
