Our long standing client of 10 years, E.H.Thorne have trusted Colewood with the management of their Google Ads account.
Thorne had a clear goal, after migrating their website to a new platform, provide a steady growth of sales through Google ads.
Our Approach
Thornes website migration to a new platform, brought with it a host of issues, with the Google shopping feed no longer using the same product Id’s and variant products no longer being available to push via Google shopping. In addition to this we noted the new feed was very basic assigning categories at top level and not pushing valuable data attributes. Colewood quickly got to work optimising the product feed to Google best practices with the goal of driving growth of sales and improving the ROAS. We quickly identified best selling product ranges and worked through optimising the product titles, image links, product types, Google product categories and missing data attributes.
Thornes website migration to a new platform, brought with it a host of issues, with the Google shopping feed no longer using the same product Id’s and variant products no longer being available to push via Google shopping. In addition to this we noted the new feed was very basic assigning categories at top level and not pushing valuable data attributes. Colewood quickly got to work optimising the product feed to Google best practices with the goal of driving growth of sales and improving the ROAS. We quickly identified best selling product ranges and worked through optimising the product titles, image links, product types, Google product categories and missing data attributes.
The Results
After the first 12 months
Managed Spend
+19.27%
Transactions
+84.25%
Return On Ad Spend (ROAS)
+58.19%
Conversion Rate
+35.78%
Cost Per Acquisition (CPA)
+35.3%
Revenue
+88.68%
