JBC Online specialises in glass bottles, jars, and closures. They have a goal to drive more traffic and sales to the business while generating a positive ROAS.
Our Approach
Over the last year, we have taken various steps to grow campaigns to generate a higher level of traffic and sales whilst keeping a positive return on ad spend. In order to grow, we carried out a product performance analysis based on historical data which provided us with the information to restructure the account to achieve the client’s targets.
We focused on the higher-performing products to ensure we were able to increase sales from the start. Furthermore, this allowed us to identify the lower-performing products and make improvements to these areas to generate as many sales as possible. Based on this information, we restructured the account by introducing a performance max campaign that targeted products on the search, shopping, and display network. We created separate asset groups for each product type to ensure they had an efficient budget allocated to be able to grow. We also analysed the audiences that were currently being targeted and created a custom segment audience targeting more specific audiences based on search terms and competitors.
Over the last year, we have taken various steps to grow campaigns to generate a higher level of traffic and sales whilst keeping a positive return on ad spend. In order to grow, we carried out a product performance analysis based on historical data which provided us with the information to restructure the account to achieve the client’s targets.
We focused on the higher-performing products to ensure we were able to increase sales from the start. Furthermore, this allowed us to identify the lower-performing products and make improvements to these areas to generate as many sales as possible. Based on this information, we restructured the account by introducing a performance max campaign that targeted products on the search, shopping, and display network. We created separate asset groups for each product type to ensure they had an efficient budget allocated to be able to grow. We also analysed the audiences that were currently being targeted and created a custom segment audience targeting more specific audiences based on search terms and competitors.
The Results
January to July 2023 vs 2022
Managed Spend
+46%
Conversion Rate
-0.15%
Transactions
+129%
Cost Per Acquisition (CPA)
-36%
Return On Ad Spend (ROAS)
+105%
Revenue
+199%
