Today we live in a world where AI is taking the internet by storm, and marketers across the globe need to adapt by creating content that is original and engaging. But to create truly captivating content that stands out against changing trends and your competitors, we need to experiment with creative writing.
That is because when it comes to SEO, we know that Google loves informative, high-quality content. So, to boost our search engine ranking, we need to tap into that power of creative writing. By blending creativity with strategy, we can craft narratives that not only tell a story but will also deliver tangible results.
But, why and how is creative writing so important in terms of SEO?
It Increases User Engagement
Creative writing captivates readers, making them spend more time on your site. Longer dwell times tell search engines (like Google!) that your content is informative and highly relevant.
This can result in your site increasing in SERP, as we know that the algorithm will prioritise content that keeps users engaged and satisfied – giving you great organic search results! As an added bonus, it can also increase your conversion rates with higher retention and lower churn rates (the rate users stop using your site).
Unique Content Sets You Apart
Just like creative writing increases SERP through user engagement, original content also increases your position rankings. Since your content is original and not duplicated on the web, (and we know how the algorithm doesn’t like duplicate content!) search engines are more likely to rank it higher. Increasing visibility and more organic traffic to your site.
When you provide fresh, original insight and information, users and search engines alike will recognise your site as a valuable resource. By focusing on creating original and valuable content, you can establish authority and trust in your site, boosting your SEO efforts.
Enhanced Readability and User Experience
An engaging narrative through original content captivates readers’ attention from the start. It keeps users interested, encouraging them to read through the entire content.
By structuring your content creatively, in a way that is easy to understand with a clear heading hierarchy, (H1 and H2: and maybe even some H3s!) with short, but effective bursts of paragraphs. A varied sentence structure will make your content more interesting, especially if your niche is complex.
This will help both readers and search engines to understand your content, improving your SEO.
Natural Keyword Integration
Every SEO specialist has probably told you how important keywords are to your marketing strategy, and it is true! The best way to integrate your keyword research is to use your creative writing skills to introduce your keywords naturally.
This will help avoid any keyword stuffing which can penalise your site’s authority and trust.
Sharable Content Can Boost Your Backlinks
If you are creating original content, owners from other sites and bloggers are more likely to reference your content as a credible source, naturally linking back to it.
Natural backlinks are highly valued by search engines and can significantly improve your site’s SEO.
Original content will also be more likely to be shared on multiple social media platforms, increasing your site’s visibility and brand awareness. Standing out from your competitors.
As a result, (thank you domino effect!) you can build relationships with influencers and industry leaders, leading to further avenues of marketing.
There you have it. When you create high-quality, original content using creative writing skills, you can fundamentally change your SEO and marketing strategy for the better. It will amplify your reach tenfold, drive traffic to your site and attract valuable and reputable backlinks to increase your site’s authority.
Good luck in improving your SEO efforts with original content. If you would like to learn more about ways to boost your SEO strategy check out how to improve your SEO efforts with UX design!
If you want to know more about our SEO services from the experts, contact us today!
