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The Benefits of An Effective PPC Campaign

Choose your audience, measure effectiveness, customise campaigns, immediate results, and spend as much or as little money as you want. Sounds like a blast to me! Have you ever thought of massively increasing the traffic to your website through Pay Per Click Advertising? If not, you may want to consider it. Keep reading, I bet I can set your heart on fire…

Cost Effective

I know what you are thinking… you have to pay! One thing we must stress is don’t worry about the cost as you can put however much money into it as you want. By allowing you to select a daily spend for your campaigns, AdWords will make sure that you do not spend over your monthly budget. Why don’t you start off small with a budget of just £10 a day? Find out who your desired target market is and optimise the campaigns from there, ensuring your money is spent on the right traffic for you! What’s more, you only pay when an interested user reaches your website, meaning that it can be good value for money. Pay to reach your target customer at the right time with the right ad. Why wouldn’t you try it?

Reach Your Target Audience

So how do you reach a specific target audience? Demographic targeting in AdWords allows you to reach a specific set of potential customers. They could have a specific age, gender, parental status, or household income. To get the most out of AdWords, it is best to prevent people from outside your chosen demographics from seeing your ads. You don’t want irrelevant people costing you money!

Fast & Measurable Results

It only takes a few clicks of a mouse and a few taps of some buttons to set your PPC campaign live. Select your keywords, write some engaging ad text, select your bid adjustment, and enable that campaign! If you are looking for immediate results, then PPC is your hero. As soon as you click enable, you can monitor your success through the data that is most useful to you. With AdWords, you can analyse:

  • Clicks
  • CTR (Click Through Rate)
  • Impressions
  • Cost
  • CPA (Cost Per Acquisition)
  • Average Position
  • Average Cost Per Click

Do you want to analyse data over a specific period? Use the date range to select the data that is most important to you.

Drive Your Revenue

Focus on making money by monitoring profit and sales. It doesn’t matter how big or small your target audience is. What matters is how relevant you are. You can generate fantastic levels of revenue by getting tons of conversions at a relatively low cost. Optimise the best-performing areas to increase your conversion value.


So, what are you thinking? You want to use PPC advertising don’t you? Colewood are on hand to provide you with more information on Pay Per Click Advertising, so get in touch with us to find out more.

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