Every year we all look forward to Prime day when we can grab some fantastic deals on our favourite products. Last year, Amazon’s first day of the iconic Prime sale was the largest sale record they ever had, and we bet that Prime Day July 2024, will be no different!
With consumer behaviour patterns constantly evolving and growing each year, users are now conducting product research days, weeks, and even sometimes months in advance! Of course users are using Amazon with the intention of buying their favourite products but statistics are showing that more and more consumers are using the platform as a way to research the products they want to purchase. Making sure they get more bang for their buck.
So, being prepared for this huge sale is more important than ever, and here is how we have prepared our clients’ Amazon Ads for the biggest Prime day yet!
Review your Budgets and Campaigns!
Since more users are now using Amazon to conduct research on products it is advantageous to review, refine and even expand your targeting. If you are already utilising manual keyword targeting, now is a great time to review how your keywords are performing and increase those bids to gain more visibility.
If you are going to optimise your bids, you should also create a specific ad campaign for Prime day. With top performing keywords, you can promote the products that offer those money saving deals and group them into a campaign. Making sure your budget is spent strategically.
Plan your budget
We know planning your budget is a continuous task so make sure you review your annual budget for the platform and make sure you factor in some extra spend to reach those Amazon Prime deal hunters.
Now Prime day is here, it is worth noting for next year to increase your budget for the weeks leading up to Prime day. Now we know people are researching products in the lead up, the higher traffic expected on the platform is a great way to generate the expected traffic to your products and introduce your brand to more shoppers.
On Prime day, you should be proactive in checking the budgets and performance without exhausting your budget. This is one of the best selling days of the year on Amazon Prime so make sure your budget is ready for it!
Research those Keywords
Here at Colewood Digital, our top recommendation for keyword research is Jungle scout. Not only can you search by ASIN to peek at what your competitors are targeting, you can also look at trends to see when prospective customers are searching for deals. Also utilise Amazon’s Free keyword planner to find those trending keywords too!
Don’t forget to include keywords that are related to Prime day deals and discounts!
Set Up Promotions and Discount Codes
Last year, Prime members saved over $2.5 billion which was more than any previous Prime Day event and we want to make sure your customers are a part of that! By setting up promotions and discount codes then advertising it in your ads, you can help customers get a great deal on your products and increase your brand presence on the platform.
To do this you must make sure your product listings are fully optimised. Not just with relevant keywords but also high-quality images and detailed descriptions. For extra optimisation you can also add videos to your product listing to highlight your product in a visual and engaging way to give your brand that edge.
You can also direct your ads to specific deals or landing pages that are specially tailored for Prime Day to improve conversion rates.
Why should you use Sponsored Ads?
There are three main ad platforms on Amazon;
Sponsored Products
These are used to boost individual listings that will direct users based on selected keywords to your product pages. By keeping your prices competitive and product listing fully optimised to increase your sales.
Sponsored Brands
Promoting your brand with custom headlines and landing pages is a great way to introduce your brand to Amazon users at their early stages in the buying cycle. This type of ad is also a great way to increase your brand awareness on the platform.
Sponsored Display
Target shoppers who have already viewed your product of similar products with a sponsored display ad. This is similar to a retargeting campaign as it re-introduces your brand to customers who have already shown interest in your products.
If you’re interested in a little help with your Amazon Ads, contact us today for your FREE consultation.
Let us help your brand reach their full potential with Amazon Ads.
