Westfield4Schools have been providing schools with branded products since 1987 with Colewood managing their Paid account for 8 years.
As expected, we increased their conversion rate by +67.96%.
Our Approach
Westfield are coming into their highest peak period, as we had utilised smart bidding strategies in the account. With the upcoming peak time of year for the client, we began our optimisations within the account. The client has ran very successfully but we expected an improved conversion rate, additional search volume and more opportunities to gather more sales. We began by optimising the current targeting to be more expansive, we coupled this with some audience signal improvements. The smart bidding was then optimised to allow for growth and to be more aggressive.
Westfield are coming into their highest peak period, as we had utilised smart bidding strategies in the account. With the upcoming peak time of year for the client, we began our optimisations within the account. The client has ran very successfully but we expected an improved conversion rate, additional search volume and more opportunities to gather more sales. We began by optimising the current targeting to be more expansive, we coupled this with some audience signal improvements. The smart bidding was then optimised to allow for growth and to be more aggressive.
The Results
After the first 12 months
Managed Spend
+8.99%
Transactions
+44.99%
Return On Ad Spend (ROAS)
+50.27%
Conversion Rate
+67.86%
Cost Per Acquisition (CPA)
+19.71%
Revenue
+75.59%
