Shibui Tea is a small family-run business based in Edinburgh. They offer a diverse and wide range of teas offering over 100 different types and collections. The client came on board looking to grow sales as they were only targeting branded terms. The plan was to drive new customers to his website alongside existing customers.We decided to target conversion volume over return on ad spend as the client had a high return customer rate. This LTV of the customer would be a valuable growth opportunity for the client.
Our Approach
To increase the sales we built a retail only performance max campaign which targeted the individual teas and collections. The aim of this campaign was to appear to a larger audience who are searching for tea on the shopping network. Choosing the performance max campaign allowed us to add in the relevant audiences and search themes to target a specific audience. As we gathered data we carried out product performance analysis and made the decision to exclude poor performing products to ensure we were spending the budget efficiently. To grow the campaign further we decided to build new asset groups for product types that were generating high conversions and revenue. We decided to add in assets to the new asset groups to generate further sales through the search and display network to try and drive as much traffic to generate as many sales as possible.
To increase the sales we built a retail only performance max campaign which targeted the individual teas and collections. The aim of this campaign was to appear to a larger audience who are searching for tea on the shopping network. Choosing the performance max campaign allowed us to add in the relevant audiences and search themes to target a specific audience. As we gathered data we carried out product performance analysis and made the decision to exclude poor performing products to ensure we were spending the budget efficiently. To grow the campaign further we decided to build new asset groups for product types that were generating high conversions and revenue. We decided to add in assets to the new asset groups to generate further sales through the search and display network to try and drive as much traffic to generate as many sales as possible.
The Results
Q1 2024 vs Q1 2023
Managed Spend
+89%
Conversion Rate
-30%
Transactions
+62%
Cost Per Acquisition (CPA)
+16%
Return On Ad Spend (ROAS)
-13%
Revenue
+66%
