Newland Floors & Doors offer a diverse selection of wooden flooring from top brands. Customers have the option to order both online and visit their Gloucestershire showroom to find the perfect flooring for their project. New products are added regularly and knowledgeable staff are always on hand.
Our Approach
We have analysed the data in depth and excluded irrelevant placements and search terms so we could drive more traffic to relevant areas that provide more value in the account. To ensure we are targeting products that are driving performance, products that have not converted over an extended date range have been paused. We then shifted attention to optimising the product feed and improving the titles to encourage users to click on our shopping ads. In addition to title optimisations, we also populated missing attributes that may be popular when users look for flooring such as material and pattern attributes.
We have analysed the data in depth and excluded irrelevant placements and search terms so we could drive more traffic to relevant areas that provide more value in the account. To ensure we are targeting products that are driving performance, products that have not converted over an extended date range have been paused. We then shifted attention to optimising the product feed and improving the titles to encourage users to click on our shopping ads. In addition to title optimisations, we also populated missing attributes that may be popular when users look for flooring such as material and pattern attributes.
The Results
Q3 vs Q2 2024
Managed Spend
+7.46%
Conversion Rate
+1.8%
Conversions
+87.02%
Cost Per Acquisition (CPA)
-42.54%
Return On Ad Spend (ROAS)
+90.22%
Revenue
+104.41%
