If you are running an online business or a website, you may be wondering if Microsoft Ads is something you should be doing. Microsoft Ads, formerly known as Bing Ads, is a pay-per-click advertising platform that allows you to display your ads on Microsoft’s search engine, as well as other websites and apps that are part of the Microsoft Advertising network.
In this article, we will explore the benefits of Microsoft Ads and help you decide if it is the right advertising platform for your business.
What are the benefits of using Microsoft Ads
Target a Different Audience
Microsoft’s search engine, Bing, is the second most popular search engine in the world, with approximately 6.5% of the global search engine market share. This means that by advertising on Microsoft Ads, you have the opportunity to reach a different audience than you would on Google Ads, which dominates the search engine market with over 90% market share.
If you are looking to expand your reach and target a different audience, Microsoft Ads can be an excellent platform to do so. Microsoft Ads provide an excellent opportunity for businesses to generate additional revenue and are particularly well-suited for those seeking growth.
They are equally beneficial for B2B enterprises, offering a perfect avenue to expand their reach and maximise their business-to-business interactions.
Lower Cost Per Click
Compared to Google Ads, Microsoft Ads typically have a lower cost per click (CPC). This is because there is less competition on Microsoft Ads, which means you can get more clicks for your budget.
Additionally, the demographics of Bing users tend to be older and more affluent, making them more likely to convert into customers. This can result in a higher return on investment (ROI) for your advertising spend.
Access to Microsoft Audience Network
Microsoft Audience Network is a feature that allows you to display your ads on third-party websites and apps that are part of the Microsoft Advertising network.
This means that your ads can reach a wider audience beyond the search engine results page. The Microsoft Audience Network uses artificial intelligence to target ads to relevant audiences, increasing the chances of your ads being seen by people who are interested in your products or services.
Integration with Microsoft Products
Microsoft Ads integrates with other Microsoft products such as LinkedIn, Xbox, Outlook and Microsoft Dynamics. This means that you can target your ads to specific audiences based on their job title, industry, or company size on LinkedIn, or target people who have previously interacted with your business on Microsoft Dynamics. This integration can help you reach highly targeted audiences and improve the effectiveness of your advertising campaigns.
Chat GPT Opportunities
The innovation of Microsoft Ads with Chat GPT has revolutionised the digital advertising landscape, greatly impacting the market share and user base of Bing. By integrating Chat GPT, Microsoft has empowered advertisers to engage with their target audience in a more personalised and conversational manner.
This enhanced user experience has attracted a significant number of new users to Bing, leading to a substantial increase in its market share. This is the perfect time to start incorporating Microsoft Ads into your marketing strategy to prevent missing out on this increase of new users that could be targeted for your site.
Are Microsoft Ads right for me?
Microsoft Ads can be an effective advertising platform for your business. By targeting a different audience, enjoying a lower cost per click, accessing the Microsoft Audience Network, and integrating with other Microsoft products, you can improve your ROI and reach more potential customers.
However, it’s important to consider your business goals, target audience, and advertising budget before deciding if Microsoft Ads is the right platform for you. With careful planning and execution, Microsoft Ads can be a valuable addition to your digital marketing strategy.
For more information on Microsoft Ads and whether they will benefit your business request to speak to a member of the team today.
