I started at Colewood back in February as a Digital Marketing Apprentice and began on the PPC team. Now, 6 months later, I am coming to the end of my time on PPC and will soon be moving over to SEO.
For the remaining time of my apprenticeship, I will see all areas of digital marketing, and by the end of my 2 years here I will have been on four different teams: PPC, SEO, Email and Social. This will allow me to try new things and discover where my skills are best used and where my enjoyment lies. Personally, I think this is a great way for me to learn on the job while also meeting new people as I move from team to team.
During my time on PPC, I have had plenty to get on with. This includes creating search builds on Google Ads, website and competitor analysis, keyword research and many more. I have learnt how to use the relevant software and perform these tasks by participating in regular training sessions, which have been extremely useful and insightful, learning from experts and picking up plenty of knowledge and tricks to help make my time as a digital marketer easier.
Between these training sessions, I have been set lots of tasks to keep me busy and on my toes. They test me on what I’ve learnt and the skills I’ll have picked up during them. As I have progressed through the work I learn on my own by practising and gaining experience so that if I get a similar task in the future I can adapt from my past mistakes. Then after I have submitted it, I get feedback on what I did well, what I didn’t do well and advice on how to do it differently.
I have really been enjoying the creative side of these tasks, such as making ads and writing ad copy. It allows me to be unique in my work and I enjoy coming up with new titles and descriptions for the ads. This is why I am eager to get to email as spending time with the design experts will be a great experience and am looking forward to learning what they have to offer.
Colewood has been amazing, they have welcomed me into the working world, which was completely new to me, and during my months here I have adapted thanks to the relaxed working environment and kind staff! I cannot wait to better get to know the people here and dive deeper into digital marketing and learn more about it.
If you are interested in the programmes we offer or services here at Colewood Digital that can help improve your business’s online success, contact our team of experts to find out more.
