Our Q2 Agency Round-Up

Welcome to our quarterly company roundup series, where you’ll be keeping up with everything and anything Colewood! Let’s get going…

Colewood Digital Office Refurb

Q2 has seen the very exciting continuation of our office refurb! After starting to give the Colewood offices a facelift in Q1 which saw the walls branded with Colewood colours, Q2 has seen the building be laden with brand new, plush carpet. We are far from done giving Colewood a full makeover. The next few months will see a new kitchen being installed on the top floor and the rest of the walls being branded, so make sure you keep up to date with our socials to see the transformation!

Awards Season

The middle of the year doesn’t see any slow-down in regards to the awards! We are still going strong with our award applications, but Q2 has seen our very own MD Helen Stewart named as one of the 50 Digital Women to Watch in 2022 with Digital Women! It’s fantastic that Helen has been recognised for her achievements and we look forward to the award ceremony later this year.

We Got Our Mailchimp Certification!

The email team have been working extremely hard and as a result, Colewood Digital is now Mailchimp certified. These three certificates are; Mailchimp Foundations Certification, Email Marketing Certification, and Email Automations Certification.

Our new certification represents the completion of a series of courses related to the email marketing industry and we are extremely excited to see where this excellent achievement takes our team and their performance!

Continuing Success Of Our Graduate Scheme

After introducing our graduate scheme in Q4 of 2021, we have seen continued success with our two graduates, both moving onto new departments.

Our graduate Katie has now completed her second 3-month stint with us where she worked with the PPC team. Katie has yet again flourished in the department and in just three months, she has gained experience in building and optimising search and shopping campaigns, understanding the different metrics and how to use them to measure results and more. During her time on PPC, Katie also completed a range of Google Skills Shop courses to strengthen her knowledge in search, shopping, display ads, gaining some valuable certifications to help her progress.

Our second graduate Ben has just finished a 4-month stint on the SEO team, learning how to write and build strategies, carry out advanced keyword research, creating metadata and on-page content. After extending his time on SEO for a further 3 months, his next venture is with the Email team, and we have no doubt that he will succeed and enjoy his time in the next department!

You can have a read of our full graduate scheme article here.

The Big Switch To GA4

In July 2023, Google Analytics announced a new version called Google Analytics 4 (GA4). This means all of our client’s existing web properties at Colewood are slowly but surely migrated to GA4 before Universal Analytics is no more.

With all our clients originally using UA, it is a busy time for us at Colewood Digital to make sure everything goes smoothly and our staff are fully equipped with the knowledge and skills to thrive when GA4 is introduced next year!

Performance Max Introduction For PPC

The PPC team have been working hard to get used to Google’s Performance Max. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of the Google Ads inventory from a single campaign. This means our PPC specialist’s keyword-based search campaigns can help find more converting customers across the whole range of Google’s channels. Our team can now offer clients more in-depth reporting due to having access to more transparent insights, driver better performance and steer automation with their campaign inputs.

What Else Have We Been Up To?

Belated Christmas Do!

After Covid delayed yet another Christmas do for Colewood Digital, we finally got to celebrate in May. Who doesn’t love Christmas in the summer? Food, drinks, bowling and beer pong resulted in a good time for all. There were definitely some strange looks for a Santa running around in May!

An Afternoon At Microsoft

In May, two of our PPC account managers, Shauna and Elise were in London for an afternoon at Microsoft.

The event was to bring together digital marketing agencies across the UK to provide input and strategy for future digital agency programmes, as well as networking and sharing information. Shauna and Elise had a fantastic time, and we love that these fantastic events are finally back up and running after the years of the Rona!

A Surprise Delivery!

The team at Colewood got a surprise delivery last week, with our very own sign that recognises us as an official Google premier partner.

After successfully retaining our Google premier partner status at the start of the year, this means that we have yet again met the required criteria in the 3 main areas highlighted by Google: Ad spend, Company performance and certification. Keep an eye out for more details on what this means for us at Colewood!

Tees Valley Business Summit

Last week our fantastic team were at the Tees Valley Business Summit at Teesside University!

Showing off our new Google Premier Partner signage, and generating leads and networking, our team did an excellent job, and even ran a competition with prizes sponsored by our friends at Whitby DIstillery!